The Beauty of Simplified Navigation

The Beauty of Simplified Navigation

Interactive. Consistent. Minimal. Those are all words commonly heard when talking about website navigation. But there is another word that should be included in this list: simple. A simple navigation is one of the more beautiful elements found in web design. It combines the best traits of interactive and minimal designs, while promoting consistency throughout a website.

Farewell Proxima Nova Soft, hello Proxima Soft

Farewell Proxima Nova Soft, hello Proxima Soft

We have just retired Proxima Nova Soft from the Typekit library. Only rarely do we retire font families from our library – and when we do, we want to be sure to let you know how to mitigate any imp…

Issue 133

Issue 133

7 killer ways to influence user behaviour

7 killer ways to influence user behaviour

Websites employ psychological techniques to influence the behaviour of their users. Drawing on decades of academic research that explains how our mind works and how we make decisions, designers can use subtle triggers to make users pay attention, sign up to a new service, make it more likely they buy a product, spend more, or even create a new habit.

Horoscope App

Horoscope App